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Founder Barb Stegemann remains the majority shareholder of the fast-growing clean fragrance brand.
November 1, 2023
By: Lianna Albrizio
Associate Editor
Unilever Ventures, the venture capital arm of the Unilever Group, has joined forces with True Beauty Ventures, a US-based investment firm specializing in scaling beauty and wellness brands, to complete the first institutional financing round for clean fragrance brand The 7 Virtues. This is the first time either has chosen to invest in the fragrance category. Founded in Canada in 2010 by entrepreneur, author and activist Barb Stegemann, The 7 Virtues creates clean and...
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